Self Generated Febreze Interactive!!!! Whoo Hooo!!! I made this protoype add to be fun for customers
Wednesday, March 2, 2011
EOC Marketing Mix : Distribution
P&G products are widely available worldwide. Direct sales from the internet offers a easy access to customers without the intrusion of television/ radio ads and bulk mailing. Customers can do their research comfortably and at their pace and they feel good about comparison shopping online .
Direct marketing also offers sellers a low-cost, efficient, speedy alternative for reaching their markets. Direct marketing has grown rapidly in business-to-business marketing, partly in response to the ever-increasing costs of marketing through the sales force. When personal sales calls cost an average of more than $400 per contact, they should be made only when necessary and to high-potential customers and prospects.3 Lower-cost-per-contact media—such as business-to-business telemarketing, direct mail, and company Web sites—often prove more cost effective.
Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.
Direct marketing also offers sellers a low-cost, efficient, speedy alternative for reaching their markets. Direct marketing has grown rapidly in business-to-business marketing, partly in response to the ever-increasing costs of marketing through the sales force. When personal sales calls cost an average of more than $400 per contact, they should be made only when necessary and to high-potential customers and prospects.3 Lower-cost-per-contact media—such as business-to-business telemarketing, direct mail, and company Web sites—often prove more cost effective.
Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.
EOC Marketing Mix : Product
Febreze AirEffects has 19 regular aromas and one seasonal available in the US
Febreze Sport Extreme Odor Eliminator
Equipment you can’t wash can be a source of unwanted odors. Eliminate tough sports odors from fabrics like shoes, apparel, and gear with Febreze Extreme Odor Eliminator. It penetrates deep into fabrics and contains scientifically designed X-Sweat™ Technology to neutralize sports odors at the source. It’s perfect for equipment you can’t wash.
building good customer relationships calls for more than just developing a good product, pricing it attractively, and making it available to target customers. Companies must also communicate their value propositions to customers, and what they communicate should not be left to chance. All of their communications must be planned and blended into carefully integrated marketing communications programs. Just as good communication is important in building and maintaining any kind of relationship, it is a crucial element in a company’s efforts to build profitable customer relationships.
Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.
EOC Target Market Strategy
Thus, in target marketing, the issue is not really who is targeted but rather how and for what. Controversies arise when marketers attempt to profit at the expense of targeted segments—when they unfairly target vulnerable segments or target them with questionable products or tactics. Socially responsible marketing calls for segmentation and targeting that serve not just the interests of the company but also the interests of those targeted.
Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.
EOC SWOTAnalysis
STRENGTHS
We are an established Multinational Corp with brand recognition and trust behind us. We Are constantly expanding and taking our products into new countries. Meeting the needs of people globaly
WEAKNESSES
stretched some brands which are not deeply enmeshed in the current flow of the company
In November 2008, the Company completed the divestiture of our coffee business through the merger of our Folgers coffee subsidiary into The J.M. Smucker Company (Smucker) in an all-stock reverse Morris Trust transaction. In connection with the merger, 38.7 million shares of common stock of the Company were tendered by shareholders and exchanged for all shares of Folgers common stock, resulting in an increase in treasury stock of $2,466. Pursuant to the merger, a Smucker subsidiary merged with and into Folgers and Folgers became a wholly owned subsidiary of Smucker. The Company recorded an after-tax gain on the transaction of $2,011, which is included in net earnings from discontinued operations in the Consolidated Statement of Earnings for the year ended June 30, 2009. P&G annual Report 2010
OPPORTUNITIES
As Globalization progresses we are gaining opportunities to reach i previously closed to us markets Such as China and India and Africa, through our social responsibility outreach
THREATS
world turmoil and disaster ,can disrupt supply lines and manufacturing and distribution
EOC Objectives
Our objective will be to continue the winning formulae of our companies success,by creating quality products that enhance peoples lives. We constantly pursue affordable quality and the enrichment of the lives of our customers,and the citizens of the world as a whole
According to Patagonia president and CEO Casey Sheahan:
According to Patagonia president and CEO Casey Sheahan:
- To avoid complacency, we must constantly examine our internal processes to improve upon the positive and mitigate the negative. The Footprint Chronicles allows us to do this publicly—sort of learning out loud. Our customers are scientists, activists, professors, doctors, and more—they have the collective experience and knowledge we’re looking for. We’re highlighting exactly what happens in the manufacturing process and asking customers for their … help in efforts to find solutions to our less sustainable practices. It’s a unique dialogue—but one that will ultimately allow us to cause less harm to the planet.
- Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.
Subscribe to:
Posts (Atom)