Wednesday, March 2, 2011

EOC Marketing Mix : Product


Febreze AirEffects has 19  regular aromas and one seasonal available in the US 
Febreze Sport Extreme Odor Eliminator
Equipment you can’t wash can be a source of unwanted odors. Eliminate tough sports odors from fabrics like shoes, apparel, and gear with Febreze Extreme Odor Eliminator. It penetrates deep into fabrics and contains scientifically designed X-Sweat™ Technology to neutralize sports odors at the source. It’s perfect for equipment you can’t wash. 

building good customer relationships calls for more than just developing a good product, pricing it attractively, and making it available to target customers. Companies must also communicate their value propositions to customers, and what they communicate should not be left to chance. All of their communications must be planned and blended into carefully integrated marketing communications programs. Just as good communication is important in building and maintaining any kind of relationship, it is a crucial element in a company’s efforts to build profitable customer relationships. 

Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.
  
 

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