EOC Target Market Strategy

make Febreze Sport an essential product by marketing it to men who want to be proud of their whole lifestyle. make FS a a must have by reinforcing the the idea that a lifestyle includes fragrance as well as toys and image. It's all just show if it isn't as fresh and clean.

Thus, in target marketing, the issue is not really who is targeted but rather how and for what. Controversies arise when marketers attempt to profit at the expense of targeted segments—when they unfairly target vulnerable segments or target them with questionable products or tactics. Socially responsible marketing calls for segmentation and targeting that serve not just the interests of the company but also the interests of those targeted.
                     

Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.