EOC Objectives

Our  objective  will be to continue the winning formulae of our companies success,by creating  quality products that enhance peoples lives.  We constantly pursue  affordable quality  and the enrichment of the lives of our customers,and the citizens of the world as a whole

According to Patagonia president and CEO Casey Sheahan:

• To avoid complacency, we must constantly examine our internal processes to improve upon the positive and mitigate the negative. The Footprint Chronicles allows us to do this publicly—sort of learning out loud. Our customers are scientists, activists, professors, doctors, and more—they have the collective experience and knowledge we’re looking for. We’re highlighting exactly what happens in the manufacturing process and asking customers for their … help in efforts to find solutions to our less sustainable practices. It’s a unique dialogue—but one that will ultimately allow us to cause less harm to the planet.
•   Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.