WEEK 10 EOC Channels for Marketing

I like viral marketing,videos blogs and forums, a kind of person to person,but not really a tribe that is united behind a idea and some humor never hurts either

I  can imagine   contests how do you use Febreze? What can Fabreze do for you?
your most romantic Febreze Story.A Youtube spoof of Febreze commercials or a series of spoofs could work well to peak interest in people who wouldn't otherwise think about this product and online parodies are favorites with men. Everyone likes a little subversion .It can work in favor of your product in many cases. As this AXE commercial shows

Business Mission Statement

To introduce Febreeze to a new section of customers. This will take this trusted product to almost universal acceptance as THE must have household necessity . Fabreeze is on the cutting edge of innovation in it’s category . Men will impressed by the many benefits they find in our products use

'Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them. “A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. “Successfully managing the customer experience is the ultimate goal,” adds another.'

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Chapter 7pg.5

The new sales will propel our company into place prominence in the coming decade and our market share will increase 46% by the next financial year. Our brand is projected to acquire a new cache ,and with it even better opportunities to reach out to other brands who want to partner with Proctor and Gamble

EOC 8 :Disastrous New Products

Antibacterial Fingernail Polish for Men: why would men need this ? are we concerned that men are so dirty they need anti bacterial protection painted on them? I think it started in Japan but it didn’t even work there. Most Industrialized people are not going to be sold on the extra need for such a thing
Ham Flavored Ice Cream , okay Bacon maybe but ham? What kind of topping do you put on this? Baked Pineapple? Really if I want a Sunday dinner as a dessert what have I become?
Disposable Underwear, not everything about this idea is bad ..say if you are a Soldier Fighting a War or a Mountaineer, or you are Exploring a remote society in some far flung corner of the earth ..maybe then and only then will you have the remotest excuse for not washing your undies..nah ,I can’t even sell this to myself!

EOC Marketing Mix:;Price

Febreze has a comprehensive web distribution as seen in this link   febreze offers
a fantastic product priced to sell easily available online and in stores. Febreze sport extreme odor Eliminator retails online for 5.99! A quality product affordable  and accessible to everyone.

One powerful result of integrating digital with traditional media is what Unilever calls “superdistribution,” the idea of getting Web programs, most often video, picked up by other media—most often for free. One of the best examples is Dove’s “Evolution” video created as part of its “Real Beauty” campaign. “Evolution” shows an ordinary young woman being transformed into a beautiful poster model with a lot of help from a make-up artist and photo-editing software. The end line: “It’s no wonder our perception of beauty is distorted.” “Evolution” has racked up an impressive 20 million views on YouTube and other video sites. But throw in viewership via everything from TV news and talk shows to classrooms and general word-of-Web, and global viewership has exceeded 400 million. To put that in perspective, the video—which cost just $50,000 to make—has created the equivalent of $200 million worth of free media coverage.

Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.

EOC Marketing Mix :Promotion

Self Generated Febreze Interactive!!!! Whoo Hooo!!! I made this protoype add to  be fun for customers

CLICK>>> Here's the add!!!!<<<CLICK

EOC Marketing Mix : Distribution

P&G products are widely available worldwide. Direct sales from the internet offers a easy access to customers without the intrusion of television/ radio ads and bulk mailing. Customers can do their research comfortably and at their pace and they feel good about comparison shopping online .

Direct marketing also offers sellers a low-cost, efficient, speedy alternative for reaching their markets. Direct marketing has grown rapidly in business-to-business marketing, partly in response to the ever-increasing costs of marketing through the sales force. When personal sales calls cost an average of more than $400 per contact, they should be made only when necessary and to high-potential customers and prospects.³ Lower-cost-per-contact media—such as business-to-business telemarketing, direct mail, and company Web sites—often prove more cost effective.
 
Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.

EOC Marketing Mix : Product

Febreze AirEffects has 19  regular aromas and one seasonal available in the US 

Febreze Sport Extreme Odor Eliminator

Equipment you can’t wash can be a source of unwanted odors. Eliminate tough sports odors from fabrics like shoes, apparel, and gear with Febreze Extreme Odor Eliminator. It penetrates deep into fabrics and contains scientifically designed X-Sweat™ Technology to neutralize sports odors at the source. It’s perfect for equipment you can’t wash. 

building good customer relationships calls for more than just developing a good product, pricing it attractively, and making it available to target customers. Companies must also communicate their value propositions to customers, and what they communicate should not be left to chance. All of their communications must be planned and blended into carefully integrated marketing communications programs. Just as good communication is important in building and maintaining any kind of relationship, it is a crucial element in a company’s efforts to build profitable customer relationships. 

Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.

  

 

EOC Target Market Strategy

make Febreze Sport an essential product by marketing it to men who want to be proud of their whole lifestyle. make FS a a must have by reinforcing the the idea that a lifestyle includes fragrance as well as toys and image. It's all just show if it isn't as fresh and clean.

Thus, in target marketing, the issue is not really who is targeted but rather how and for what. Controversies arise when marketers attempt to profit at the expense of targeted segments—when they unfairly target vulnerable segments or target them with questionable products or tactics. Socially responsible marketing calls for segmentation and targeting that serve not just the interests of the company but also the interests of those targeted.
                     

Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed.                   

 

 

EOC SWOTAnalysis

STRENGTHS

We are an established Multinational Corp  with brand recognition and trust behind us. We Are constantly expanding and taking our products into new countries. Meeting the needs of people globaly

WEAKNESSES

stretched  some brands which are not deeply enmeshed in the current flow of the company

In November 2008, the Company completed the divestiture of our coffee business through the merger of our Folgers coffee subsidiary into The J.M. Smucker Company (Smucker) in an all-stock reverse Morris Trust transaction. In connection with the merger, 38.7 million shares of common stock of the Company were tendered by shareholders and exchanged for all shares of Folgers common stock, resulting in an increase in treasury stock of $2,466. Pursuant to the merger, a Smucker subsidiary merged with and into Folgers and Folgers became a wholly owned subsidiary of Smucker. The Company recorded an after-tax gain on the transaction of $2,011, which is included in net earnings from discontinued operations in the Consolidated Statement of Earnings for the year ended June 30, 2009. P&G annual Report 2010

OPPORTUNITIES

As Globalization progresses we are gaining opportunities to reach i previously closed to us markets Such as China and India and Africa, through our social responsibility outreach

http://www.pg.com/en_US/sustainability/social_responsibility/index.shtml

THREATS

world turmoil and disaster ,can disrupt supply lines and manufacturing and distribution

EOC Objectives

Our  objective  will be to continue the winning formulae of our companies success,by creating  quality products that enhance peoples lives.  We constantly pursue  affordable quality  and the enrichment of the lives of our customers,and the citizens of the world as a whole

According to Patagonia president and CEO Casey Sheahan:

• To avoid complacency, we must constantly examine our internal processes to improve upon the positive and mitigate the negative. The Footprint Chronicles allows us to do this publicly—sort of learning out loud. Our customers are scientists, activists, professors, doctors, and more—they have the collective experience and knowledge we’re looking for. We’re highlighting exactly what happens in the manufacturing process and asking customers for their … help in efforts to find solutions to our less sustainable practices. It’s a unique dialogue—but one that will ultimately allow us to cause less harm to the planet.
•   Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. 

EOC BUSINESS MISSION STATEMENT