WK 4 EOC Business to Business vs Consumer Marketing

  GE and industrial titan selling locomotives to a variety of transportation companies worldwide,“Customer partnerships are at the center of GE and Ecomagination,” confirms GE chairman and CEO Jeffrey Immelt in a recent letter to shareholders. “We are viewed as a technical partner by customers around the world.” considers itself a partner and provides a deeply interwoven customer support network , You might think that that is because it is only to be expected when the average price for a locomotive is 2.2 million . Although the price tag is different I will get the same GE support if I buy aGE dishwasher. Customer support and satisfaction works thesame whether Business to Business or one customer at a time